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Tuesday, November 9, 2004
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John Battelle's Vision for merging TV and Search.
Compared to the unpredictable and untraceable value of a magazine ad or television spot, search looks pretty damn compelling. But at the end of the day, three lines of text sitting next to a set of results is a pretty meager way to declare your brand or inform a consumer about your new products or services. Clearly, there is room for both kinds of advertising - intent-based (search), and content-based (TV). But what if the two were to merge?
[Searchblog]
12:39:39 PM 
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